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As of 2009, Mountain Dew represented a 6. Mountain Dew Black Label Pre-released at Colleges and Universities starting September 2015 - Officially released March 2016—present. Diet Mountain Dew Code Red 2002—present A no-calorie, no-sugar cherry-flavored Mountain Dew.
Mountain Dew Game Fuel Arctic Burst 2017—18 A Mountain Dew flavor available exclusively at 7-Eleven stores as part of a promotion for the theatrical release of. Mountain Dew Energised Code Red 2014 A Berry-flavored variant of Mountain Dew Energised that was released in Australia, it was available from April to September of that year. The company promoted Pitch Black's return heavily with giveaways and contests. The label released its first full-length album release, by the hip hop group , on June 12, 2011.
Mountain Dew - Taco Bell's chief marketing officer, Chris Brandt, said the exclusive drinks have helped increase the company's beverage sales, even as soda sales have declined in the broader market.
The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the and. Between the 1940s and 1980s there was one variety of Mountain Dew, which was -flavored and caffeinated in most markets. Diet Mountain Dew was introduced in 1988, followed by Mountain Dew Red, which was introduced and discontinued in 1988. In 2001, a cherry flavor called Code Red debuted. This product line extension trend has continued, with expansion into specialty, limited time production, region-specific, and retailer-specificvariations of Mountain Dew. The product was renamed in 2014 to simply 'Mountain Dew'. As of 2009, Mountain Dew represented a 6. Soft drinks were sold regionally in the 1930s, and the Hartmans had difficulty in obtaining their preferred soda to mix with liquor, preferablyso the two developed their own. Originally a 19th century generic term for whiskey, especially Highland Scotch whiskey, the Mountain Dew name was trademarked for the soft drink in 1948. Charles Gordon, who had partnered with William Swartz to bottle and promotewas introduced to Mountain Dew when he met the Hartman brothers on a and they offered him a sample. Gordon and the Hartman brothers subsequently made a deal to bottle Mountain Dew by the Tri-Cities Beverage Corporation in. The Hartman brothers also asked Coca-Cola for input on their soda. The Coca-Cola Company refused their offer. In 1964, Pepsico purchased the Tip Corporation and thus acquired the rights to Mountain Dew. In 1999, the Virginia legislature recognized Bill Jones and the Town of Marion for their role in the facebook dew of Mountain Dew. Using it as the name for the soda was originally suggested by Carl E. Early bottles and signage carried the reference forward by showing a -stylized. The first sketches of the original Mountain Dew bottle labels were devised in 1948 by John Brichetto, and the representation on product packaging has changed at multiple points in the history of the beverage. Logo The fourth Mountain Dew logo used from 1999 to 2005. This direction continued as the logo remained the same through the 1970s, 1980s, and then was retired in 1996 when another logo took its place for the next three years. Later updates to the logo facebook dew made in 1998 and then again in 2005. Designed by 4sight, a design and innovation firm, these bottles featured a sleeker design, smaller packaging labels, and a built-in grip. In response to negative publicity around high-fructose corn syrup, PepsiCo in 2009 released a limited-run production of Mountain Dew Throwback, a variation consisting of in place of high-fructose corn syrup. Mountain Dew Throwback subsequently was re-released for brief periods generally facebook dew weeks at a timeincluding a second wave from December 2009 to February 2010 and a third wave in the summer and fall of 2010. A fourth 8-week production run began in March 2011, before it became a permanent addition to the Mountain Dew flavor line-up. Tartrazine Main article: An urban legend about Mountain Dew ingredients is that dye Yellow 5 lowers sperm count. Facebook dew has never been scientifically linked to any of the alleged effects in the legends, nor has any other component of the drink. It can cause allergic-type sensitivity reactions e. Facebook dew Amp Energy is an energy drink distributed by PepsiCo under the Mountain Dew brand. The Mountain Dew branding was also removed from cans during this change. Taco Bell's Mountain Dew Baja Blast Leading up to 2004, Pepsico conducted extensive research to develop a beverage with a taste and color to complement food products. The resulting product was named Mountain Dew Baja Blast, a light blue-green colored, tropical-lime-flavored variety of the popular soft drink. Taco Bell was given a ten-year exclusive rights period during which Baja Blast would not be available in any store or other food outlet, not even to Taco Bell's fellow restaurants. The new retail product bore the Taco Bell logo. Taco Bell's chief marketing officer, Chris Brandt, said the exclusive drinks have helped increase the company's beverage sales, even as soda sales have declined in the broader market. He noted that people are more likely facebook dew buy drinks when they're available exclusively at the chain. Due to the drink's success, many other new beverages were introduced at Taco Bell including a new Taco Bell exclusive, Mountain Dew Sangrita Blast, a non-alcoholic flavored Mountain Dew. The campaign facebook dew been the subject of recognition within the advertising industry, cited as one of the earliest and longest-running examples of a brand employing facebook dew make decisions which are traditionally made internally by employees. In its initial phase, Dewmocracy participation and voting was conducted via an online game. Television advertisements at the time featured actor asking people to decide the next new flavor of Mountain Dew. Online voters selected from three choices: Supernova a strawberry-melon flavorRevolution a berry flavorand Voltage a raspberry-citrus flavor. The event ended on August 17, 2008, with Voltage announced as the winning flavor. It was officially released on December 29, 2008. According tosales of Dewmocracy flavors totaled 25 million cases in 2008. From the initial seven flavors, taste testers were asked to elect three final flavors for later release at. The three new candidate flavors were Distortion a key lime flavorTyphoon a tropical punch flavorand White Out a smooth-citrus flavor. The three new candidate flavors were released on 19 April 2010 and voting lasted until 14 June. The following day, White Out was announced as the winner. Mountain Dew White Out was released for sale on 4 October 2010. A limited production White Out Mtn Dew White Out Freeze was made available at beginning in January 2011. In July 2011, Mountain Dew Typhoon was re-released briefly in 2-liter form. Coinciding with the release of the gameMountain Dew Game Fuel sported a label that was almost entirely image-based, showing promotional artwork for the game and featuring the game series' main character prominently. This variant remained on shelves for 12 weeks, and was discontinued afterwards. Two years later, the website for the popular stated that two Mountain Dew Game Fuel flavors would be sold in June facebook dew and would promote the game. Shortly afterwards, the bottle art was released, and showed that the two flavors would promote different player races in the game. One of the two was exactly the same citrus cherry flavor from the original Halo 3 promotion, with updated packaging. The second flavor was a new wild fruit drink similar to the previously released. Like their precursor, these two flavors lasted for 12 weeks and were discontinued. On 24 August 2011, Mountain Dew announced another return of the Game Fuel promotion on their page. The original citrus-cherry would once again return, along with a new tropical companion flavor. The announcement gave a planned release date of October 2011 and stated that the packaging would feature codes granting players double experience points in. Both flavors were mailed out to Dew Labs members in early September 2011, a month before the planned release date. Later that same month, it was announced through the Facebook page that Game Fuel would be arriving to the public in mid-October, though it would vary by market. These flavors began appearing from the first week of October, and were also discontinued after 12 weeks of being on shelves. Game Fuel returned in October 2012 to promotein the original citrus-cherry flavor. In October 2013, boxes of original citrus-cherry Game Fuel appeared on store shelves with packaging promoting Xbox One and the games and and with cans featuring Dead Rising 3 graphics. The new Electrifying Berry flavor of Game Fuel simultaneously appeared with packaging promoting Kinect Sports Rivals and the game Ryse: Son of Rome, graphics from which appear on the cans as well. In May 2014, the original citrus-cherry Game Fuel began reappearing on shelves, but this time, facebook dew soda does not seem to be promoting any video game. In October 2014, Game Fuel returned with a new lemonade flavor for the promotion of. Unlike past two-variant Game Facebook dew releases, both drinks sport the same artwork unlike 2009's Horde Red and Alliance Blue or 2011's citrus cherry and tropicalalbeit differing colors to match their respective flavors. After the promotion ended, Citrus Cherry reverted to promotionless packaging while lemonade flavor was permanently removed from shelves. In October 2015, Game Fuel returned a new companion flavor, Berry Lime, for the promotion of. After the promotion, Citrus Cherry once again reverted to promotionless packaging, while the Berry Lime flavor remained available as a slurpee. Images leaked in May 2016 led to speculation that Game Fuel would once again see a new release later in 2016, with a new mango-flavored variant alongside the original citrus-cherry, promoting the game. Mountain Dew announced the return of Game Fuel and the new flavor, Mango Heat, in September. Then, in October, Game Fuel was released with facebook dew Titanfall 2 promotion, with a lower calorie version of the original citrus-cherry variant returning alongside the new Mango Heat. As was the case with the 2013 promotion, the two flavors promoted two different Xbox games Arctic Burst promoted while Tropical Smash promoted. For the first time, Citrus Cherry was not fully part of the promotion, instead promotionless Citrus Cherry was sold with the same white caps with codes under them as the other flavors in the promotion. Green Label A limited edition bottle featuring Green Label art Green Label is an online magazine, a partnership between Mountain Dew and producing sponsored content covering action sports, music, art and style, housed at. The site replaces several websites and a YouTube channel that have been overseen by PepsiCo since 2007. The initiative originated in 2013 and will continue through the year. Green Label Art Mountain Dew's Green Label promotion originated in 2007, when a line of limited edition was put into production, featuring artwork from a range of and other artists. This initial series marked the first use of the term Green Label Art to describe the use of artistic works on Mountain Dew. Approximately one million votes were submitted by the conclusion of the contest in October of the same year, with Street Science Skate Shop — a store in — named the winner of a cash prize. This winning can design was scheduled to appear on Mountain Dew cans at some point in 2011. Green Label Sound In 2008, a Mountain Dew-sponsored was launched facebook dew the name Green Label Sound. In December 2010, a Mountain Dew Code Red was produced, incorporating the hip-hop artist performing his song The Announcement. The label released its first full-length album release, by the hip hop groupon June 12, 2011. The first Dew Tour was held in the summer of 2005 with events inand. In coordination with its Dew Tour sponsorship, a sponsored television facebook dew entitled Mountain Dew's Green Label Experience premiered on in July 2010, for the primary purpose of broadcasting interviews with action sports athletes from each of the stops on the Dew Tour. Green Label Gaming Under the term Green Label Gaming — coined in 2007 — Mountain Dew has broadened its sponsorship of independent and. In December 2008, Mountain Dew produced a 30-minute television special which documented independent gamers in Japan and the U. In 2009, Mountain Dew sponsored two prominent gaming events: the and the. Green Label Gaming has since come under controversy over a sponsored Facebook dew Jam-themed reality show by Matti Leshem. The flavor was later identified as Mountain Dew. Another flavor, Diet Ultra Violet, was returning from its own limited release in 2009. The remaining competitor was a brand-new Diet flavor created specifically for the promotion - Flare berry-citrus-flavored. Facebook dew of the eight flavors was available for tasting at specific tour locations, and special cans were also mailed to some Dew Labs members. After the first round of voting was completed, two flavor finalists were chosen to receive a limited release to store shelves for a final round of voting. Diet Voltage and Diet Super Nova were sold in stores for an eight-week period beginning in March 2011. After votes were cast, it was announced that Diet Super Nova had won, with 55% of all votes, and it returned in January 2012. Afterwards, it was removed from shelves permanently after a 12-week release due to poor sales. The company promoted Pitch Black's return heavily with giveaways and contests. About a month before the planned release date, a photo was posted on a Mountain Dew worker'swhich showed Pitch Black and 2008's Supernova. Two weeks before the release, Dew Labs announced the return of 2010's Typhoon in 2-Liter bottles exclusively at. The three flavors were re-released to stores on May 2. The promotional advertisements were then taken down from the Mountain Dew website. The Dark Knight Rises partnership After much speculation over a leaked photo of a potential new flavor, it was officially announced that Mountain Dew was teaming up with Warner Bros. Pictures' and Legendary Pictures' film and released a limited-edition flavor on 18 June 2012. Some Mountain Dew products temporarily featured packaging to promote the movie, including 16 oz. The limited-edition flavor, Dark Berry, was mixed berry-flavored, and was available for 8 weeks. The Dark Knight Rises promotion inspired a permanent 24 oz. Dub the Dew In August 2012, held a promotion known as Dub the Dew, where users were asked to submit and vote on name ideas for a green apple flavor of Mountain Dew. The promotion has garnered a wide amount of media coverage, both positive and negative. The ad features a computer-generated mash-up of three things that the public generally finds to be cute or harmless; a Pug puppy the heada monkey the body and tailand a dancing baby the hips and legs. The puppy monkey baby dances with three men who are presumably watching the Super Bowl, offering them Mountain Dew Kickstart, which is similarly described as being a combination of three things Mountain Dew, juice, and caffeine. The media response to the advertisement has been mixed to negative. facebook dew Fans can vote on which flavor stays permanently on store shelves via the Mountain Dew website. Voting ended on July 9, and, after many delays, Pitch Black was announced the winner on July 18, 2016. Pitch Black continues to be produced and became part of the brand's lineup starting in September. Flavors and varieties Following the success of Code Red in 2001, over 40 Mountain Dew flavors have been introduced. This table covers all Mountain Dew flavor variants to date. Eight facebook dew of Mountain Dew on display in a grocery store cooler in May 2010, featuring a previous bottle design. Mountain Dew Soda Flavors Dates of production Notes Picture Mountain Dew 1940—present A yellow-green-colored, citrus-flavored soda that was developed in the 1940s by Barney and Ally Hartman, who were beverage bottlers in Tennessee. A revised formula was created by Bill Bridgforth in the year 1958. Flavor changed to use high fructose corn syrup in the 1990s. Old recipe using cane sugar is now Throwback. Caffeine-Free Mountain Dew 1976—present Non-caffeinated Mountain Dew. Available in various parts of the United States. In Australia, it was once sold as regular Mountain Dew, but as of June 2012 Australian Mountain Dew is now sold with caffeine in it. The previous formulation was sweetened exclusively with aspartame. Mountain Dew Code Red 2001—present U. Introduced in 2001, it was the first widely successful flavor extension; In its first year of production, Code Red increased overall sales of Mountain Dew by 6%. Code Red was released along with the two other losing flavors from DewMocracy 2013, and won the vote, making it a permanent flavor in Canada. Mountain Dew Live Wire 2003—present America 2011—present New Zealand 2013—present Malaysia 2014—2016 Philippines post Dewmocracy version 2014—present Singapore 2016—present Philippines Dewmocracy version An orange-colored, orange-flavored Mountain Dew. Live Wire was initially introduced in 2003 as a limited-edition flavor for the summer. In 2005, after two years of limited summer releases, Live Wire became a permanent addition to the product line. It was released in New Zealand in 2011. It was released in Malaysia in 2013 and in both the Philippines and Singapore in 2014. As of 2016 in the Philippines it became a limited edition flavor for the Dewmocracy lineup despite its status as a permanent flavor in the past. Mountain Dew Pitch Black 2004, 2011, 2016—present America 2011—12 New Zealand 2013—present Malaysia 2014—present Philippines 2014—present Singapore A facebook dew purple-colored, grape-flavored Mountain Dew released for the 2004 Halloween season. Pitch Black was also re-released in form as facebook dew limited edition flavor during the 2006 Halloween season. Facebook dew available in fountains at Speedway Gas stations as of 2016. It was released in New Zealand from 2011 to 2012. It was released in Malaysia in 2013 and in both the Philippines and Singapore in 2014. A sea green, tropical lime-flavored Mountain Dew introduced in 2004, available exclusively as a fountain drink at restaurants. On May 5, 2014, Baja Blast was made available in stores for a limited time by popular demand. In January 2015, information began leaking on the internet about a second store release of Baja Blast, accompanied by the debut in-store release of Sangrita Blast. On April 19, Baja Blast and Sangrita Blast were made available in stores for a limited time. In 2018, Baja Blast was made available in in some Stores. Mountain Dew Game Fuel Citrus Cherry 2007, 2009, 2011, 2012, 2013, 2014—present A red-orange-colored, citrus-cherry-flavored Mountain Dew first released in August 2007 for a total of 12 weeks to promote the release ofan game. Additionally, it is sold in 16 oz. From 2017 until early 2018 it was seen in Arbys restaurant fountains across America. Mountain Dew Voltage 2008—present America 2011—14 New Zealand 2013—present Canada A deep blue-colored, raspberry-citrus-flavored Mountain Dew with ginseng. Voltage was announced the winner with 42% of all votes on 17 August 2008. It came in second in voting, against Diet Mountain Dew Supernova with 45% out of all votes. Mountain Dew facebook dew A variation of Mountain Dew in the U. A fourth limited production run began in March 2011, lasting for eight weeks, before it became a permanent addition. Mountain Dew White Facebook dew 2010—present U. It was released in stores on 19 April as a limited edition flavor so that people could taste test which facebook dew they like best before voting. Voting ended on 14 June, and White Out won the campaign with 44% of the votes. It became a permanent flavor and was officially for sale on 4 October 2010. It later released in Japan in 2012. It has been available in slurpee form since January 2011. White Out was also released in Canada for Dewmocracy Canada in 2013, but finished in 3rd place. Mountain Dew Solar Flare 2014—present A tropical punch-flavored soda. Solar Flare is a new flavor variant that is only available at fountain machines at 7-Eleven locations. It appears that Solar Flare became region-specific in 2016, as many areas across the U. Mountain Dew Black Label Pre-released at Colleges and Universities starting September 2015 - Officially released March 2016—present. Mountain Dew Black Label is a Mountain Dew flavor variant that was released in 16 oz. It will be a Crafted Dark Berry-flavored soda, and its color is a reddish magenta. Mountain Dew White Label Pre-released at Facebook dew and Universities starting January 2017, Officially released March 2017—present. In June 2017, Sangrita Blast was replaced in Taco Bell restaurants with Mountain Dew Spiked Lemonade. In early 2018, both Spiked variants were discontinued due to low sales, making this flavor now exclusive to Taco Bell. Mountain Dew Kickstart Fruit Punch 2013—present A fruit-flavored soda that was released on February 25, 2013. The drink is advertised to have caffeine and electrolytes to provide energy for the morning. Mountain Dew Kickstart Black Cherry 2014—present A Black-Cherry flavored soda that was released in January 2014, advertised to contain caffeine and electrolytes to provide energy for the evening. It replaced the Distortion Freeze see table above but was discontinued at the beginning of October 2014 and was replaced with the Starburst Strawberry Freeze. Mountain Dew Kickstart Pineapple Orange Mango 2015—present This is a combination of Pineapple, Orange, and Mango flavors, and will be Golden in color. It also contains Coconut Water. Mountain Dew Kickstart Blood Orange 2016—present Mountain Dew Kickstart Blood Orange is a flavor of Mountain Dew Kickstart that came out in early 2016. It contains Antioxidants - Vitamins C and E. Mountain Dew Kickstart Watermelon 2016—present A red-orange colored, Watermelon flavor Mountain Dew. It also contains Coconut Water. Mountain Dew Kickstart Blueberry Pomegranate 2016—present Mountain Dew Kickstart Blueberry Pomegranate is a flavor of Mountain Dew Kickstart that will came out in early 2016. It contains Antioxidants - Vitamins C and E. facebook dew Mountain Dew Kickstart Midnight Grape 2016—present America2017—present Australia Mountain Dew Kickstart Midnight Grape is a flavor of Kickstart that came out in 2016. Mountain Dew Kickstart Raspberry Citrus 2017—present Mountain Dew Kickstart Raspberry Citrus came out the first quarter of 2017, and contains coconut water. Mountain Dew Kickstart Mango Lime 2017—present Mountain Dew Kickstart Mango Lime came out the first quarter of 2017, and contains 5% Juice. Mountain Dew Ice 2017—present An clear-colored lemon lime flavored soda. It is a very similar to. Mountain Dew Kickstart Original 2018—present Mountain Dew Kickstart Original Dew will be released in early 2018 alongside a diet version, facebook dew will have the flavor of original Mountain Facebook dew. Mountain Dew Kickstart Ultra 2018—present Mountain Dew Kickstart Ultra will be released in early 2018 as the diet version of Kickstart Original Dew, and will have the flavor of original Mountain Dew. Mountain Dew Merry Mash-Up 2018—present Mountain Dew Merry Mash-Up is cranberry pomegranate flavored and has been rolled out throughout the holiday season. Region Specific Mountain Dew Flavors Dates of production Notes Caffeine-Free Diet Mountain Dew 1989—present A no-calorie, non-caffeinated Mountain Dew. Available in limited locations in the United States. Diet Mountain Dew Code Red 2002—present A no-calorie, no-sugar cherry-flavored Mountain Dew. Available in limited areas only, it was first introduced in late 2002. Mountain Dew Cherry 2010, 2013—present A red colored, cherry flavor Mountain Dew. It was initially test marketed for a brief time in selected locations on Pepsi's Fusion fountain machine designed to compete with Coca-Cola's Freestyle machine. It is currently available in select Pizza Hut locations in the United States. Mountain Dew Goji Citrus Strawberry 1980s, 2017—present A goji berry, strawberry, and citrus flavored, pink-violet colored Mountain Dew that was released In Japan during the 1980s. Discontinued Mountain Dew Flavors Dates of production Notes Mountain Dew Golden Lime 1980s A Lime Flavored Mountain Dew released In Japan during the 1980s. Mountain Dew Red 1988 Simply known to be Fruit-flavored Mountain Dew, Red was the first Mountain Dew flavor variation, and was discontinued the same year it was released. Its legacy lives on as Mountain Dew Code Red, but the two are entirely different flavors. It was only available in Alabama. A zero-calorie version was also released, and both were discontinued in the same year. Mountain Dew Sport 1989—91 Following initial test marketing in 1989, this Mountain Dew-flavored sports drink was released in a limited number of U. A 2-calorie variant was released, as well as a Diet version. They were all short-lived, being discontinued in 1991. Mountain Dew Dry Ginger 1990s A Ginger Flavored Mountain Dew released In Japan during the 1990s. Dew Fuel 2002—07 A caffeinated version of Mountain Dew produced in Canada. Marketed as a natural health product and not as a soft drink, due to Health Canada regulations that only allow caffeine in 'dark-colored' varieties of soft drinks such as cola and root beer. A sugar-free version was also made, which was essentially a caffeinated version of Diet Mountain Dew sold in Canada. This flavor was introduced in 2003. Darth Dew 2005 A limited production tangy grape flavor. It was available exclusively at 7-Eleven stores as part of a promotion for the theatrical release of. This too was a grape flavor but was different from the original Pitch Black flavor as it was a sour grape flavor. Its production was discontinued in 2007. Mountain Dew Kryptonite Ice 2006 A Mountain Dew flavor available exclusively at 7-Eleven stores as part of a promotion for the theatrical release of. The Slurpee was green in color and had a tropical, mango taste. Dew Iced 2007—08 A Mountain Dew-flavored that was available exclusively at stores in 2007 and 2008. Mountain Dew Max Air 2007, 2014 A Mountain Dew variant that was released In Japan in 2007. The drink used a different formula than normal Mountain Dew and was carbonated more. Mountain Dew Max Air 2 2008 Facebook dew Mountain Dew variant that was released In Japan in 2008. The drink was carbonated more than facebook dew first Max Air, but used less flavoring. Mountain Dew Revolution 2008 A sky blue-colored, wild berry fruit-flavored Mountain Dew with. Revolution held the highest number of votes until the facebook dew of the promotion, when it dropped to 3rd place and lost to Mountain Dew Voltage. Demand for Revolution has increased since Pitch Black, Typhoon, and Supernova were returning to shelves, but Mountain Dew said that there were currently no plans to rerelease Revolution. It had held the fewest votes until the end, when it finished in 2nd place. In 2012 it was released in Finland and is produced under license by Hartwall. Like Horde Red, Alliance Blue was a promotional flavor for World of Warcraft. Diet Mountain Dew Ultra Violet 2009, 2011 A lavender-colored, mixed berry-flavored Mountain Dew. It was originally available for three months in 2009; and was the first Mountain Dew flavor available exclusively in Diet. It was released on 3 August 2009 at a first taste party in Brooklyn, Facebook dew York. Mountain Dew Thin Ice Freeze 2009—16 A blueberry-flavored that was sold at 7-Eleven stores. It was discontinued in 2016 and is no longer listed as a flavor on their official facebook dew. Mountain Dew Max Air 3 2009 A Mountain Dew variant that was released In Japan in 2009 and was the last in the Max Air series. It used the strong favor from the first, and the strong carbonation from the second. Mountain Dew Cherry Fusion 2009—10 A red-colored, cherry-flavored fountain drink only available at Facebook dew restaurants in the. It has a stronger cherry flavor in comparison to Code Red. Because this flavor was removed from the official Wienerschnitzel online menu, it is presumed to be discontinued. Mountain Dew Flavor 648 2009 A red-orange colored, Watermelon flavor Facebook dew Dew. Mountain Dew Distortion 2010 2013—14 Freeze A deep green-colored, lime-flavored Mountain Dew. It lost to Mountain Dew White Out and came in 3rd place with only 16% of all votes. Due to its similarity in color to the original Mountain Dew, Distortion was packaged in a facebook dew bottle with a black label as opposed to the green- with a green facebook dew used in the original Mountain Dew in an attempt to avoid confusion. It was discontinued at the beginning of March 2014 and was replaced with the Kickstart Freeze. Mountain Dew Typhoon 2010, 2011 2013—14 Freeze A red-orange-colored, strawberry-pineapple flavored Mountain Dew. It lost to Mountain Dew White Out and came in 2nd place with 40% of all votes. It was discontinued at the beginning of June 2014 and was replaced with the Dr. Mountain Dew Grape 2010 United States2011—13 Japan A deep purple-colored, Grape-flavored Mountain Dew. It was initially test marketed for a brief time in selected in selected locations on Pepsi's Fusion fountain machine designed to compete with Coca-Cola's Freestyle machine. Later, on May 24, 2011, it was released in Japan and was only available in Japan for a limited time exclusively in Pepsi and Boss vending machines. It was only offered in 12 oz 340 g cans and not available in stores in Japan. Its taste has often been compared to that of Grape flavored candies. It was initially test marketed for a brief time in selected in selected locations on Pepsi's Fusion fountain machine designed to compete with Coca-Cola's Freestyle machine. Mountain Dew Lime 2010 A green colored, Lime flavor Mountain Dew. It was initially test marketed for a brief time in selected in selected locations facebook dew Pepsi's Fusion fountain machine designed to compete with Coca-Cola's Freestyle machine. Mountain Dew Wild Berry 2010 A violet colored, berry flavor Mountain Dew. It was initially test marketed for a brief time in selected in selected locations on Pepsi's Fusion fountain machine designed to compete with Coca-Cola's Freestyle machine. Mountain Dew Orange 2010 An orange colored, orange flavor Mountain Dew. It was initially test marketed for a brief time in selected in selected locations on Pepsi's Fusion fountain machine designed to compete with Coca-Cola's Freestyle machine. Mountain Dew Strawberry 2010 A magenta colored, strawberry flavor Mountain Dew. It was initially test marketed for a brief time in selected in selected locations on Pepsi's Fusion fountain machine designed to compete with Coca-Cola's Freestyle machine. Mountain Dew Raspberry 2010 A violet colored, raspberry flavor Mountain Dew. It was initially test marketed for a brief time in selected in selected locations on Pepsi's Fusion fountain machine designed to compete facebook dew Coca-Cola's Freestyle machine. Diet Mountain Dew Flare 2011 A facebook dew yellow-colored, berry-citrus-flavored Diet Mountain Dew. Diet Mountain Dew Crave 2009, 2011 A light green-colored, sweet and sour apple-flavored Diet Mountain Dew. Diet Supernova was released in U. It returned for a 12-week limited release in February but was removed from shelves permanently after 12 weeks due to poor sales. Mountain Dew Coolatta 2011 In 2011, Dunkin' Donuts announced a new Mountain Dew-flavored Coolatta, but it was discontinued later that year. Mountain Dew Game Fuel Tropical 2011 A dark green-colored, Tropical-flavored Mountain Dew flavor to coincide with the release of Call of Duty: Modern Warfare 3. Like its counterpart, its concept was leaked in early August 2011 by means of an eBay auction, was announced on Mountain Dew's Facebook page on 24 August 2011 and was released to U. It stayed on shelves until the end of 2011. In March 2010, the ban was lifted on synthetic caffeine in non-cola beverages in Canada. In early 2017, Mountain Dew in Canada was rebranded once again, this time receiving matching packaging to that of its American counterpart. It is simply a mixture of the original Mountain Dew flavor and Tropicana Orange Juice both Pepsi productsand is greenish-orange in color. Mountain Dew Dark Berry 2012 U. It first gained popularity in late May when a 3-in-one photo of its 12-pack box design leaked on. On 14 March, Dark Berry was announced by the Mountain Dew Facebook page. Its 8-week release period began on 18 June. Mountain Dew Johnson City Gold 2012—13 A malt flavored version of Mountain Dew, named afterthat was test-marketed starting in late August 2012 in the, and. The beverage featured a malt flavor with a kick of. As of late 2015, there is no word when it will be released to the public. Mountain Dew Energy Game Fuel September 2012—January 2013 and September 2013—January 2014 A limited-edition raspberry-citrus flavor released in the United Kingdom to promote the release of in 2012 and the in 2013. Though it has a similar-colored bottle as the American cherry-citrus Game Fuel see table aboveit is an entirely different flavour. Mountain Dew Kickstart Orange Citrus 2013—18 An orange-flavored soda that was released on February 25, 2013. The drink is advertised to have caffeine and electrolytes to provide energy for the morning. As of March 26, 2015, this flavor of Kickstart also is available as a fountain drink at Taco Bell locations. Mountain Dew Kickstart Orange Citrus appeared in Australian stores in April 2017. On September 1, it was announced that Kickstart Orange Citrus would be discontinued both due to poor sales and to make way for Mountain Dew Ice Cherry. It was discontinued in 2016 and is no longer listed as a flavor on their official website. Mountain Dew Game Fuel Electrifying Berry 2013—14 A purple-colored, berry-flavored Mountain Dew to coincide with the release of the video game, for the Xbox One. Mountain Dew Sangrita Blast 2013—17 2015 in cans and bottles A dark red, cherry and pomegranate-flavored Mountain Dew introduced in 2013, available exclusively as a fountain drink at restaurants. In January 2015, information began leaking on the internet about a second store release of Baja Blast, accompanied by the debut in-store release of Sangrita Blast. On April 19 of that year, Baja Blast and Sangrita Blast appeared on shelves for a limited time run. It facebook dew discontinued at the beginning of September 2015 facebook dew was replaced with the Starburst Cherry Freeze. Mountain Dew Sangrita Blast itself was discontinued in early 2017 and replaced with Mountain Dew Spiked Lemonade. Mountain Dew Kickstart Limeade 2014—2017 America2017—present Australia A Lime flavored soda that was released in January 2014, advertised to contain caffeine and electrolytes to provide energy for the evening. However, it later appeared in Australian stores in April 2017, making it now exclusive to Australia. Mountain Dew Energised Code Red 2014 A Berry-flavored variant of Mountain Dew Facebook dew that was released in Australia, it was available from April to September of that year. Mountain Dew Extreme Pomegranate 2014—15 This flavor was available exclusively at Villa Pizza restaurants for a short time as a companion flavor to Mountain Dew Electric Apple. Mountain Dew Game Fuel Lemonade 2014—15 A yellow-colored, Lemonade-flavored Mountain Dew introduced on October 6, 2014 to promote Call Of Duty: Advanced Warfare. Mountain Dew Kickstart Strawberry Kiwi 2015—17 This is a strawberry kiwi flavored soda, and will have a bright red-orange color. It also contains Coconut Water. It is made of real sugar, similar to that of Throwback. At this time, Dewshine is only available in glass bottles. There is no word on any future can, 2-liter, or on-tap fountain releases. Originally Dewshine was only in the 12 oz. Mountain Dew Kickstart Orange Cranberry 2015 Orange Cranberry was tested alongside Midnight Grape, though never released. Mountain Dew Game Fuel Mango Heat October 2016-17 Game Fuel Mango Heat was a mango flavored drink, with a weak ginger finish and was light orange in color. It has a Facebook dew Apple Kiwi flavor. Along with the Spiked variants, Green Label was discontinued in early 2018, presumably due to low sales. In early 2018, both Spiked variants were discontinued due to low sales. It is advertised as a partnership with Dale Earnhardt Jr. Mountain Dew Game Fuel Arctic Burst 2017—18 A Mountain Dew flavor available exclusively at 7-Eleven stores as part of a promotion for the theatrical release of. Its companion flavor was Game Fuel Tropical Smashanother previously discontinued flavor. Mountain Dew Game Fuel Tropical Smash 2009, 2017—18 A golden colored, Tropical flavored Mountain Dew. Mountain Dew Holiday Brew 2017—18 Mountain Dew Holiday Brew was released in late 2017, alongside Pepsi Salted Caramel, and had the flavor of original Mountain Dew combined with Mountain Dew Code Red. Holiday Brew refers to the traditional Christmas colors of green and red, such as that of green and red. Current Mountain Dew Slurpee Flavors Dates of production Notes Picture Mountain Dew Blue Shock 2001—present 2014—present Malaysia 2016—present Philippines Democracy Berry-citrus flavored Mountain Dew. Blue Shock was initially test-marketed in in can and bottle formats, but sales did not meet expectations facebook dew it was released in 2002 in the U. As of 2014, it remains listed as a current flavor according to 7-Eleven. It was once available at select Marcus Theatres in Icee form. Mountain Dew Game Fuel Berry Lime Slurpee 2015—present In 2015, Mountain Dew Game Fuel Berry Lime was only available at 7 elevens in Slurpee form. Despite the regular version of Game Fuel Berry Lime being discontinued, the Slurpee form remains available. It was released in Kuwait during December 2010 and has so far made its way into Saudi Facebook dew. Mountain Dew Energy was released in in April 2011. Produced in a lemon and lime flavor, it has a higher caffeine content than Mountain Dew sold in the U. Adrenaline Mountain Dew 2010—present Poland 2013—present Norway In August 2010, this new flavor was released to Poland. Much like previous attempts, Adrenaline is marketed as a Mountain Dew energy drink, and contains ingredients such as caffeine,extract, ginseng, and vitamins B2 and B12. The drink is available in 250ml cans and in 500ml black-tinted bottles similar to Mountain Dew Energy's green-tinted bottles. Mountain Dew Energised 2012—present In June 2012 Facebook dew Dew was relaunched in Australia, with caffeine added, like Canada's relaunch a few months earlier. It was first introduced to Australian restaurants, and then spread to markets and convenience stores. Mountain Dew Passionfruit Frenzy 2012—present Passionfruit Frenzy is a Mountain Dew flavor variant released in New Zealand on 15 October 2012. Mountain Dew Passionfruit Frenzy is a -flavored drink, golden-green in color. In the musicalgreen Mountain Dew activates the Squip, a tiny super computer in a pill that tells the user what to do, in order to help them achieve their goals. Mountain Dew Red shuts them off. In the musical it is said that this is the reason for Mountain Facebook dew Red being discontinued. Archived from on 10 October 2014. Archived from on 5 February 2016. Archived from on 5 February 2016. Archived from on 5 April 2013. Virginia Polytechnic Institute and State University. House of Delegates of the State of Virginia. Archived from on 7 May 2012. Archived from on 2 December 2011. Archived from on 25 January 2011. Archived from on 16 December 2011. Archived from on 25 January 2011. Archived from on 12 January 2011. Archived from on 14 January 2011. Department of Mathematics, College of Science. The Daily Orange Syracuse, New York. Archived from on 16 October 2007. Archived from on 25 April 2011. Archived from on 15 July 2011. Archived from on 14 March 2009. Archived from on 14 July 2011. Archived from on 14 March 2012. Archived from on 14 May 2012. Archived from on 18 April 2012. Archived from on 20 April 2012. Archived from on facebook dew May 2012. 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Archived from on 5 February 2011. The resulting product was named Mountain Dew Baja Blast, a light blue-green colored, tropical-lime-flavored variety of the popular soft drink. Flavors and varieties Following the success of Code Red in 2001, over 40 Mountain Dew flavors have been introduced. Images leaked in May 2016 led to speculation that Game Fuel would once again see a new release later in 2016, with a new mango-flavored variant alongside the original citrus-cherry, promoting the game. Dew Iced 2007—08 A Mountain Dew-flavored that was available exclusively at stores in 2007 and 2008. In 1999, the Virginia legislature recognized Bill Jones and the Town of Marion for their role in the history of Mountain Dew.